Your product is already your best salesperson.

Now make it your best CSM.

Tired of being handed a PLG strategy built for acquisition that does nothing for retention?

I make PLG work for CS leaders at growth-stage B2B SaaS companies—reducing SMB and mid-market churn without scaling headcount.

Book free 30-minute consult

Sound familiar?

PLG brought them in. Nobody built the system to keep them.
Your CS team is drowning in low-touch accounts that should be self-sufficient.
Onboarding is slow, inconsistent, and nobody outside of CS seems to own it.
Product is focused on acquisition features. Retention is always next quarter.
You’re spending more on manual intervention than accounts at this tier warrant.
You’ve been handed a PLG strategy built for your sales team, not your CS team.

There’s a reason this problem keeps getting pushed to the backlog: Nobody owns it.

Until now.

Product-led retention is the missing half of your PLG strategy.

When your product is built to onboard, educate, and re-engage customers at scale, your CS team stops firefighting and starts focusing on accounts that warrant the white-glove treatment.

I've spent 10 years inside scaling B2B SaaS companies sitting at the intersection of Product, CS, and Marketing - building the systems that turn product-led promises into retention reality.

Not more playbooks. Not more CSMs. A product-led retention system that scales NRR, not headcount.

Every engagement starts with understanding where your self-service experience is breaking down and what it's costing you in SMB and mid-market churn.

From there, we move at the pace that fits your team.

Whether you need a focused quick win sprint or an embedded strategic partner, the work is always built around one outcome: your product doing more of the retention work so your CS team doesn’t have to.

Let’s work together.

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Take it from them

“Sarah is one of the smartest, hardest-working people I've ever worked with. Over the four years we spent together at ActivTrak, I saw her evolve into multiple roles — from email marketing to technical and learning content to product manager — and she excelled at every one. She's a quick learner and, I think most importantly, she's passionate about what she does, always insisting on a high bar and making the people around her better.”

Simone Van Cleve, Director of Product Marketing
“Beyond her storytelling expertise, Sarah has delivered measurable business impact. Her leadership in driving the content strategy for the ActivTrak Academy resulted in an astounding 3,000% YoY growth in usage. Her ability to balance creativity with data-driven decision-making ensured that every content initiative she led directly contributed to business goals.”

Susan Stogner, Director of Digital and Brand Marketing
“Sarah is one of the best I've had the pleasure of working with. She has multifaceted skills ranging from content marketing, project management, combined with a curiosity and desire to continue to grow and learn that makes her unstoppable. She's a team player that puts company above self, and generously praises cross functional team members publicly. Her talents are immeasurable and she only continues to get better!”

Ramon Chen, Chief Product Officer
“Enterprise-thinker, systematic yet creative, and dang fun are only a few of the praises I can sing about working with Sarah Lowenstein. Her methodical and thorough approach impressed me from the get-go, and she produced thoughtful and incredible work with limited time and resources."

Stephanie Stouck, Sr. Director of Product Marketing
"From the very beginning I was very impressed by her willingness to jump in and contribute meaningfully. Sarah is assertive, organized, communicates well and is a pleasure to work with. She had success very quickly and was always well regarded by her peers and emerged as a cross functional leader. She has a natural understanding of how to position value depending upon the audience in a way that many do not - her future is bright. It would be a pleasure to work with Sarah again."

Neil Garrett, VP of BI, Analytics & Technology
"Sarah is a creative and reliable team member known for her positive can-do attitude and strong project management skills. Additionally, her lively spirit contributes to a vibrant and fun team environment. I have enjoyed working with her and would highly recommend her to any organization!"

Pallavi Kapnadak, Sr. Director of Product Management
"I admired her work ethic from the very beginning, including her ability to project manage cross-functionally in a fast-paced, high-pressure environment while wearing many hats. Sarah has many strengths – to name a few, she is ambitious, goal-oriented, a self-starter, natural analytical thinker, and a great writer and communicator. It was truly a pleasure working with Sarah and I am confident she would add immediate and long-term value to any organization."

Casey Castellanos, Senior Director of Demand Generation
"Sarah is super creative, professional and reliable, and leverages her expertise in project management when working with cross-functional teams. She is open, direct and communicates well with stakeholders. She is not only a results-driven, trusted professional, but her work ethic and friendly nature also make her a natural leader. I enjoyed working with Sarah on multiple projects and it has been an enriching experience."

Sonali DeSouza, Product Marketing Manager
"I hired Sarah to be our local Marketing Manager in Austin and help us grow the Magners Brand. Sarah was critical in growing our brand awareness in a market where we had previously struggled to build traction. Sarah was a phenomenal brand champion for Magners Irish Cider and I would strongly recommend Sarah and her work."

Kevin Murphy, North American Marketing Director
"When we opened the role for Content Strategist and Technical Writer, we knew Sarah would be a valuable member to our team and we were right! She’s taken technical content to the next level and made it easier and faster for users to adopt our product through content. As a UX Designer, I couldn’t have asked for a better teammate!"

Kayla Giles-Hodge, Lead Product Designer