Sound familiar?

New features launch with a bang…and then everyone moves on to the next shiny thing on the roadmap
Your low-touch mid-market accounts are left with outdated documentation, nurtures and content
Your CS and Support teams deal with the backlash and are drowning in low-value firefighting
You’re scared to look at your product analytics...and terrified of what you’ll have report at the next board meeting

It doesn’t have to be like this.

I help growth-stage SaaS companies (Typically Series B+) stabilize their tail-end revenue and scale without adding headcount. Most companies at this stage have proven PMF, can generate sign-ups through a PLG motion and have invested heavily in enterprise customer success motions with dedicated 1:1 support, but their low-touch mid-market segments (representing 50-70% of ARR) run on disjointed and often outdated self-service experiences.

I diagnose why these customers disengage and churn, size the highest-impact opportunities financially, and build the business cases that get them prioritized across Product, Marketing, and CS.

I also serve as a thought partner to CEOs and CFOs - ensuring every initiative is tested, measured and scaled, not just launched.

Growth shouldn’t be a threat to retention.

Book free consult

I focus on:

Conducting end-to-end adoption audits to pinpoint where users drop off and implementing rapid-fix 'Aha' moment optimizations
Building maintainable, automated customer journeys that drive 'Time-to-Value' and unlock expansion
Uniting product, marketing, and CS around a single source of truth for health signals
Architecting PLG strategies & lifecycle marketing programs that drives users toward recurring usage
Driving measurable improvement in NRR and expansion revenue

If your low-touch mid-market churn is higher than it should be and you need someone to execute as well as they strategize, you’re in the right place.

Every engagement starts with an audit to understand where your self-service experience and customer journeys are breaking down and what it's costing you in NRR & LTV.

From there, we can continue to work together through short-term engagements or fractional support.

Let’s work together.

Book free consult

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Take it from them

“Sarah is one of the smartest, hardest-working people I've ever worked with. Over the four years we spent together at ActivTrak, I saw her evolve into multiple roles — from email marketing to technical and learning content to product manager — and she excelled at every one. She's a quick learner and, I think most importantly, she's passionate about what she does, always insisting on a high bar and making the people around her better.”

Simone Van Cleve, Director of Product Marketing
“Beyond her storytelling expertise, Sarah has delivered measurable business impact. Her leadership in driving the content strategy for the ActivTrak Academy resulted in an astounding 3,000% YoY growth in usage. Her ability to balance creativity with data-driven decision-making ensured that every content initiative she led directly contributed to business goals.”

Susan Stogner, Director of Digital and Brand Marketing
“Sarah is one of the best I've had the pleasure of working with. She has multifaceted skills ranging from content marketing, project management, combined with a curiosity and desire to continue to grow and learn that makes her unstoppable. She's a team player that puts company above self, and generously praises cross functional team members publicly. Her talents are immeasurable and she only continues to get better!”

Ramon Chen, Chief Product Officer
“Enterprise-thinker, systematic yet creative, and dang fun are only a few of the praises I can sing about working with Sarah Lowenstein. Her methodical and thorough approach impressed me from the get-go, and she produced thoughtful and incredible work with limited time and resources."

Stephanie Stouck, Sr. Director of Product Marketing
"From the very beginning I was very impressed by her willingness to jump in and contribute meaningfully. Sarah is assertive, organized, communicates well and is a pleasure to work with. She had success very quickly and was always well regarded by her peers and emerged as a cross functional leader. She has a natural understanding of how to position value depending upon the audience in a way that many do not - her future is bright. It would be a pleasure to work with Sarah again."

Neil Garrett, VP of BI, Analytics & Technology
"Sarah is a creative and reliable team member known for her positive can-do attitude and strong project management skills. Additionally, her lively spirit contributes to a vibrant and fun team environment. I have enjoyed working with her and would highly recommend her to any organization!"

Pallavi Kapnadak, Sr. Director of Product Management
"I admired her work ethic from the very beginning, including her ability to project manage cross-functionally in a fast-paced, high-pressure environment while wearing many hats. Sarah has many strengths – to name a few, she is ambitious, goal-oriented, a self-starter, natural analytical thinker, and a great writer and communicator. It was truly a pleasure working with Sarah and I am confident she would add immediate and long-term value to any organization."

Casey Castellanos, Senior Director of Demand Generation
"Sarah is super creative, professional and reliable, and leverages her expertise in project management when working with cross-functional teams. She is open, direct and communicates well with stakeholders. She is not only a results-driven, trusted professional, but her work ethic and friendly nature also make her a natural leader. I enjoyed working with Sarah on multiple projects and it has been an enriching experience."

Sonali DeSouza, Product Marketing Manager
"I hired Sarah to be our local Marketing Manager in Austin and help us grow the Magners Brand. Sarah was critical in growing our brand awareness in a market where we had previously struggled to build traction. Sarah was a phenomenal brand champion for Magners Irish Cider and I would strongly recommend Sarah and her work."

Kevin Murphy, North American Marketing Director
"When we opened the role for Content Strategist and Technical Writer, we knew Sarah would be a valuable member to our team and we were right! She’s taken technical content to the next level and made it easier and faster for users to adopt our product through content. As a UX Designer, I couldn’t have asked for a better teammate!"

Kayla Giles-Hodge, Lead Product Designer

Growth shouldn’t be a threat to retention.

I focus on:

Let’s work together.

“Enterprise-thinker, systematic yet creative, and dang fun are only a few of the praises I can sing about working with Sarah Lowenstein. Her methodical and thorough approach impressed me from the get-go, and she produced thoughtful and incredible work with limited time and resources."

"Sarah is a creative and reliable team member known for her positive can-do attitude and strong project management skills. Additionally, her lively spirit contributes to a vibrant and fun team environment. I have enjoyed working with her and would highly recommend her to any organization!"