Get users to value faster. Keep them longer.

I help customers help themselves, and help the teams who serve them, turning product adoption into improved revenue outcomes.

My approach pairs marketing’s understanding of what moves users to act with product’s discipline to build, measure, and iterate.

With 9+ years working cross-functionally in B2B SaaS, I’ve optimized customer journeys from trial and activation through renewal and expansion, at software companies ranging from 50–1,000+ employees and $20M–$300M in ARR.

Increase revenue

Raised trial account activation 16% and self-service conversion 10% by redesigning onboarding and re-engaging abandoned carts.

Cut costs

Cut support tickets 45%, freeing 20+ hours a week for CS and Support, with a Help Center redesign and AI chatbot automation.

Reduce churn

Reduced low-touch churn 25% in one year. My usage-based playbooks score account behavior and flag at-risk customers so CS can step in before they leave.

Explore how I work

Need help with product-led growth, engagement or retention?

Let's talk about where your users stall and what it would take to fix it.

Schedule a call

See my work

Take it from them

“Sarah is one of the smartest, hardest-working people I've ever worked with. Over the four years we spent together at ActivTrak, I saw her evolve into multiple roles — from email marketing to technical and learning content to product manager — and she excelled at every one. She's a quick learner and, I think most importantly, she's passionate about what she does, always insisting on a high bar and making the people around her better.”

Simone Van Cleve, Director of Product Marketing
“Beyond her storytelling expertise, Sarah has delivered measurable business impact. Her leadership in driving the content strategy for the ActivTrak Academy resulted in an astounding 3,000% YoY growth in usage. Her ability to balance creativity with data-driven decision-making ensured that every content initiative she led directly contributed to business goals.”

Susan Stogner, Director of Digital and Brand Marketing
“Sarah is one of the best I've had the pleasure of working with. She has multifaceted skills ranging from content marketing, project management, combined with a curiosity and desire to continue to grow and learn that makes her unstoppable. She's a team player that puts company above self, and generously praises cross functional team members publicly. Her talents are immeasurable and she only continues to get better!”

Ramon Chen, Chief Product Officer
“Enterprise-thinker, systematic yet creative, and dang fun are only a few of the praises I can sing about working with Sarah Lowenstein. Her methodical and thorough approach impressed me from the get-go, and she produced thoughtful and incredible work with limited time and resources."

Stephanie Stouck, Sr. Director of Product Marketing
"From the very beginning I was very impressed by her willingness to jump in and contribute meaningfully. Sarah is assertive, organized, communicates well and is a pleasure to work with. She had success very quickly and was always well regarded by her peers and emerged as a cross functional leader. She has a natural understanding of how to position value depending upon the audience in a way that many do not - her future is bright. It would be a pleasure to work with Sarah again."

Neil Garrett, VP of BI, Analytics & Technology
"Sarah is a creative and reliable team member known for her positive can-do attitude and strong project management skills. Additionally, her lively spirit contributes to a vibrant and fun team environment. I have enjoyed working with her and would highly recommend her to any organization!"

Pallavi Kapnadak, Sr. Director of Product Management
"I admired her work ethic from the very beginning, including her ability to project manage cross-functionally in a fast-paced, high-pressure environment while wearing many hats. Sarah has many strengths – to name a few, she is ambitious, goal-oriented, a self-starter, natural analytical thinker, and a great writer and communicator. It was truly a pleasure working with Sarah and I am confident she would add immediate and long-term value to any organization."

Casey Castellanos, Senior Director of Demand Generation
"Sarah is super creative, professional and reliable, and leverages her expertise in project management when working with cross-functional teams. She is open, direct and communicates well with stakeholders. She is not only a results-driven, trusted professional, but her work ethic and friendly nature also make her a natural leader. I enjoyed working with Sarah on multiple projects and it has been an enriching experience."

Sonali DeSouza, Product Marketing Manager
"I hired Sarah to be our local Marketing Manager in Austin and help us grow the Magners Brand. Sarah was critical in growing our brand awareness in a market where we had previously struggled to build traction. Sarah was a phenomenal brand champion for Magners Irish Cider and I would strongly recommend Sarah and her work."

Kevin Murphy, North American Marketing Director
"When we opened the role for Content Strategist and Technical Writer, we knew Sarah would be a valuable member to our team and we were right! She’s taken technical content to the next level and made it easier and faster for users to adopt our product through content. As a UX Designer, I couldn’t have asked for a better teammate!"

Kayla Giles-Hodge, Lead Product Designer

Get users to value faster. Keep them longer.

“Enterprise-thinker, systematic yet creative, and dang fun are only a few of the praises I can sing about working with Sarah Lowenstein. Her methodical and thorough approach impressed me from the get-go, and she produced thoughtful and incredible work with limited time and resources."

"Sarah is a creative and reliable team member known for her positive can-do attitude and strong project management skills. Additionally, her lively spirit contributes to a vibrant and fun team environment. I have enjoyed working with her and would highly recommend her to any organization!"