Scaling your customer base: good.
Scaling your CS team: expensive.
Growth shouldn’t be a threat to retention.
I make product adoption work at scale for B2B SaaS scaleups—reducing SMB and mid-market churn without scaling headcount.
Experienced in:
Retention strategy & customer health scoring
Journey mapping
Segmentation
Customer education & training
Content creation & management
In-app messaging & experiences
Product-led growth (PLG)
Onboarding
Lifecycle marketing
Customer research & feedback
Cross-functional project management
Sound familiar?
Your CS team is drowning in low-touch accounts that should be self-sufficient.
Onboarding is slow, inconsistent, and nobody outside of CS seems to own it.
Product is focused on acquisition features. Retention is always next quarter.
You’re spending more on manual intervention than accounts at this tier warrant.
You’ve been handed a PLG strategy built for your sales team, not your CS team.
There’s a reason this problem keeps getting pushed to the backlog: Nobody owns it.
Until now.
When your product is built to onboard, educate, and re-engage customers at scale, your CS team stops firefighting and starts focusing on accounts that warrant the white-glove treatment.
I've spent 10 years inside scaling B2B SaaS companies sitting at the intersection of Product, CS, and Marketing - building the systems that turn product-led promises into retention reality.
Not more playbooks. Not more CSMs. A self-service retention system that scales NRR, not headcount.
Every engagement starts with understanding where your self-service experience is breaking down and what it's costing you in SMB and mid-market churn.
From there, we move at the pace that fits your team.
Whether you need a focused quick win sprint or an embedded strategic partner, the work is always built around one outcome: self-service doing more of the retention work so your CS team doesn’t have to.
Let’s work together.
Take it from them
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![Photo of Simone Van Cleve]()
“Sarah is one of the smartest, hardest-working people I've ever worked with. Over the four years we spent together at ActivTrak, I saw her evolve into multiple roles — from email marketing to technical and learning content to product manager — and she excelled at every one. She's a quick learner and, I think most importantly, she's passionate about what she does, always insisting on a high bar and making the people around her better.”
Simone Van Cleve, Director of Product Marketing
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![Photo of Susan Stogner]()
“Beyond her storytelling expertise, Sarah has delivered measurable business impact. Her leadership in driving the content strategy for the ActivTrak Academy resulted in an astounding 3,000% YoY growth in usage. Her ability to balance creativity with data-driven decision-making ensured that every content initiative she led directly contributed to business goals.”
Susan Stogner, Director of Digital and Brand Marketing
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![Image of Ramon Chen]()
“Sarah is one of the best I've had the pleasure of working with. She has multifaceted skills ranging from content marketing, project management, combined with a curiosity and desire to continue to grow and learn that makes her unstoppable. She's a team player that puts company above self, and generously praises cross functional team members publicly. Her talents are immeasurable and she only continues to get better!”
Ramon Chen, Chief Product Officer
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![Photo of Stephanie Stouck]()
“Enterprise-thinker, systematic yet creative, and dang fun are only a few of the praises I can sing about working with Sarah Lowenstein. Her methodical and thorough approach impressed me from the get-go, and she produced thoughtful and incredible work with limited time and resources."
Stephanie Stouck, Sr. Director of Product Marketing
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![Photo of Neil Garrett]()
"From the very beginning I was very impressed by her willingness to jump in and contribute meaningfully. Sarah is assertive, organized, communicates well and is a pleasure to work with. She had success very quickly and was always well regarded by her peers and emerged as a cross functional leader. She has a natural understanding of how to position value depending upon the audience in a way that many do not - her future is bright. It would be a pleasure to work with Sarah again."
Neil Garrett, VP of BI, Analytics & Technology
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![Photo of Pallavi Kapnadak]()
"Sarah is a creative and reliable team member known for her positive can-do attitude and strong project management skills. Additionally, her lively spirit contributes to a vibrant and fun team environment. I have enjoyed working with her and would highly recommend her to any organization!"
Pallavi Kapnadak, Sr. Director of Product Management
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![Photo of Casey Castellanos]()
"I admired her work ethic from the very beginning, including her ability to project manage cross-functionally in a fast-paced, high-pressure environment while wearing many hats. Sarah has many strengths – to name a few, she is ambitious, goal-oriented, a self-starter, natural analytical thinker, and a great writer and communicator. It was truly a pleasure working with Sarah and I am confident she would add immediate and long-term value to any organization."
Casey Castellanos, Senior Director of Demand Generation
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![Photo of Sonali DeSouza]()
"Sarah is super creative, professional and reliable, and leverages her expertise in project management when working with cross-functional teams. She is open, direct and communicates well with stakeholders. She is not only a results-driven, trusted professional, but her work ethic and friendly nature also make her a natural leader. I enjoyed working with Sarah on multiple projects and it has been an enriching experience."
Sonali DeSouza, Product Marketing Manager
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![Photo of Kevin Murphy]()
"I hired Sarah to be our local Marketing Manager in Austin and help us grow the Magners Brand. Sarah was critical in growing our brand awareness in a market where we had previously struggled to build traction. Sarah was a phenomenal brand champion for Magners Irish Cider and I would strongly recommend Sarah and her work."
Kevin Murphy, North American Marketing Director
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![Photo of Kayla Giles]()
"When we opened the role for Content Strategist and Technical Writer, we knew Sarah would be a valuable member to our team and we were right! She’s taken technical content to the next level and made it easier and faster for users to adopt our product through content. As a UX Designer, I couldn’t have asked for a better teammate!"
Kayla Giles-Hodge, Lead Product Designer
