I’ve spent nearly a decade in product and GTM teams at scaling B2B SaaS companies across North America and Europe and specialize in building self-service features and digital experiences that help make products easy for customers to use and love.

My north star metrics span product adoption (WAU/MAU) and revenue optimization (PQLs, NRR, Expansion ARR, and LTV).

At ActivTrak, I founded and led the company's first product-led growth team, six people across Product, UX, CS, Marketing, Engineering and Data. In three months we lifted product engagement 25% and contributed to 20% NRR growth. I helped scale ActivTrak from $5M to $50M+ ARR in under 6 years.

Results I’ve delivered:

• Cut time-to-first-value 71% (14 days to 4) by redesigning onboarding

• Increased trial account activation 16% in six months

• Reduced low-touch churn 25% in one year with usage-based retention playbooks, in-app messaging and education

• Drove 12% Mid-Market NRR growth by tying adoption triggers to expansion milestones

• Lifted self-service conversion 10% with cart-abandonment campaigns

• Cut support tickets 45% through Help Center optimizations and AI chatbots, freeing 20+ hours a week for CS and Support

Education and certifications:

• Master of Science - Project Management, Sam Houston State University

• Bachelor of Arts - Mass Communication, Texas State University

• Certified Scrum Product Owner (CSPO), Scrum Alliance

• Digital Adoption Certification, Pendo

• Leadership Essentials Certification, Electives

Outside of work:

I'm a passionate home cook, gardener, Chicago sports fan (even when it hurts), and proud dog mom to three rescue pups who make frequent Zoom cameos.

I’m also heavily involved in the San Antonio startup community. I’m a volunteer youth mentor and Advisory Council Member with VentureLab and a member of the Women Founder’s Network.