I specialize in finding the sweet spot where customer success and business growth align perfectly, making adoption of new technologies seamless and valuable for users. My 13-year career journey spans multiple industries, giving me a unique perspective on how different businesses approach customer acquisition and retention:

• Technology/SaaS (8+ years): Developed product marketing strategies and content that simplified complex technologies and accelerated adoption

• Sporting Goods: Created marketing campaigns that connected products to performance benefits

• Athletic Events: Managed operations and marketing to enhance participant experiences

• Food & Beverage: Developed sales and marketing strategies focused on customer satisfaction and new market expansion

This diverse background allows me to bring fresh insights to SaaS product marketing and PLG strategies, combining best practices from multiple industries.

I prioritize user experiences that deliver tangible benefits—saved time, reduced frustration, and improved productivity—while ensuring business growth. My product-led growth mindset shapes every aspect of my content and campaign strategies.

I hold a Bachelor of Arts degree in Mass Communication and a Master of Science degree in Project Management, providing me with a strong foundation in both strategic communication and structured implementation.

Outside of work, I'm a certified scuba diver, hiker, Chicago sports fan (even when it hurts), and proud dog mom to three rescue pups who keep me grounded.